Moving Industry Predictions for 2015
As 2014 draws to a close, it’s natural to start thinking ahead to what the new year will bring. For 1-800-PACK-RAT, that means thinking about the future of the moving and storage landscape. Will there be a new way for people to get their household goods from Point A to Point B? And more importantly, will there be a better way?
We asked our own experts and some colleagues from across the moving and relocation industries what they see coming down the road in 2015. Here is what they had to say:
Jaime Lindsay, Director of Business Development, UrbanBound:
In the coming new year, I anticipate tech startups making relocation a larger priority. I foresee them putting policies into place as part of a more attractive benefits package. There is a war for top talent. Well-funded startups will be ready to offer competitive relocation benefits in order to bring in stronger candidates!
James Burati, Senior Vice President of Sales and Marketing, 1-800-PACK-RAT:
I have four main predictions for 2015:
- The van line industry will continue to consolidate – smaller operations will be bought by larger organizations
- The military will have an intrastate open season but not an interstate one
- FedEx or UPS will enter the household goods business
- Relocation management companies will scope their vendor base similar to what the military has been discussing for years, so fewer vendors will manage their shipments.
Kevin Barbour, Senior Vice President of Operations, 1-800-PACK-RAT:
The economy will drive the volume of residential moves into 2015. With the stock market reaching all-time highs, there is likely to be a correction in the market. This, in addition to increasing interest rates, will likely slow consumer spending and will likely slow home sales, which could lead to lower residential move volumes. However corporate moves and commercial business are likely to continue to increase as companies have recognized significant growth since the low mark in 2008. There will need to be an increased focus on securing commercial business in the moving sector to offset any downturn that is realized at the residential consumer level.
Ben Cross, Director of Corporate Relocation, Forward Relocation:
The 2015 moving and storage landscape will continue to build on its bullish recent history. People are moving and jobs are being created; however, people are not buying homes as much as in the past and I expect that trend to continue. Renters will be strong and continue to impact the corporate relocation and residential segments. Accordingly, you will see more traditional players looking for small shipment solutions and ways to crack into the COD market, as more corporate relocation are given lump sums and are not choosing full-service van line moves. Fewer overall traditional van movers and more alternatives, such as LTL carriers and container companies, will be used.
Margaret Southern, Marketing Communications Manager, 1-800-PACK-RAT:
Moving companies will continue to target the 25- to 34-year-old market through changes in digital marketing strategies. Companies will be creating more useful, consumer-focused content than ever, and they will focus on disseminating that content through a larger mix of channels, including social, mobile-focused and owned platforms.
Chris Smart, Sales Agent, Pulte Homes
I believe the home industry will be very good in 2015, with many more opportunities and rates to stay somewhat level but will increase over the year. It's always a great time to buy a home
Dixon Baxter, Sales Manager, MCH-Kenworth:
“Original equipment manufacturers are projecting sales growth in the medium-duty truck segment for 2015. There will be a steady demand throughout 2015. Class 5-6 trucks will enjoy demand approximately 10 percent higher than 2013 levels. We anticipate that, in 2015, business investment and real GDP will see their largest increases since 2010.” This was quoted out of TruckingInfo.com by one of their editors. Speaking from personal experience, we definitely saw an increase in 2014 and all indications are now that the 2015 will be as good, if not better.
Andy Hansinger, Relocation Counselor, Plus Relocation Services:
I predict that companies will be investing more in talent management and global mobility. This means we can expect to see a higher number of transferees and assignees in 2015. We’ll also see the need for paperwork and processes to be “on the go,” and available via smart phones. Using electronic signature websites instead of asking them to print, sign and return a document is one way to assist with this.
Tell Us: What do you expect to be the big changes or trends in the moving industry in 2015?
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